// Glass Box · Revenue Architecture

Your CRM is full of leads nobody worked. Find out which ones are still alive — in 30 seconds.

Glass Box designs AI sales systems your CRO, RevOps team, and Legal can actually inspect — every claim sourced, every assumption shown, every run replayable. Start with the free Lead-Graveyard Teardown: paste 25–50 stale leads, get back who to revive, why they died, and what it’s worth.

Runs in your browser · no CRM connection · nothing stored · no sales call required.
Sourced to real links Cost-capped per run Self-graded Replayable
coverage agent · lead #4,812
// WORKING A LEAD YOUR TEAM SKIPPED
Untouched in CRM · 47 days Past-win match · 0.90
Scaling fast — Xtremity acquisition + new OSU research center, EVP of M&A hired Q1. grounded · PR Newswire ↗
OSHA 2026 HazCom deadlines (May 19 / Nov 20) land this quarter. grounded · osha.gov ↗
No dedicated emergency-notification platform in the current stack. inference · from tech-stack scan
hallucination 0.96 · personalization 0.81✓ passed_eval
// 01 — Start here · the Lead-Graveyard Teardown

Find the pipeline buried in your CRM graveyard.

Upload or paste 25–50 stale leads. The teardown classifies every one — Reactivate, Nurture, Reject, or Insufficient Evidence — diagnoses why it died from your own CRM notes, drafts the first touch only for leads that earn one, and shows you the leads it refuses to contact. Every claim sourced. Every rejected assumption on the receipt.

Who’s still alive

Four honest classes per lead — including the ones a black box would have emailed anyway, and we won’t.

Why they died

Root-cause diagnosis from your own CRM text — timing, lost champion, procurement stall — or an honest “insufficient evidence.”

What it’s worth

Coverage Math on the batch — every assumption labeled, editable, and replaced by measurement in a pilot.

Run the teardown — free →
Runs entirely in your browser. Nothing uploaded. Download the JSON audit and check our work.
// 02 — Proof Module 01 · the Coverage SDR, live

This is the engine behind it — watch it work a real lead.

Pick a target account. Watch the agent score it against your past wins, research it from live sources, draft the outreach, and grade its own work — with a running cost meter and a clickable source behind every claim. Every run is recorded and replays identically.

Before

Inbound lead, SMB segment. Sat untouched for 47 days. Nobody on the team had time.

During

Glass Box scores it against past wins, researches it live, drafts a sequence, and grades itself.

After

A sourced account brief + a personalized 3-touch sequence, ready for your AE. Cost: $0.09.

glassbox-coverage-demo.vercel.app · the glass box Replay · recorded run
Tap to open the Coverage SDR demo Replay · recorded run — replays identically, every time. Best experienced full-screen.
Recorded run — replays identically, every time. Want it live on your accounts? That’s the walkthrough. Open the full demo ↗ Proof Module 03 · Grade any outreach email ↗
// 03 — Why you can trust it

You're not asked to trust the output. You watch it earn it.

01

Sourced or labeled

Every claim links to a real source — or is honestly tagged "inference." The AI never bluffs.

02

Cost-capped

A hard per-run ceiling finance can read. You see exactly what it spent and why.

03

Self-graded

A separate agent scores every draft for hallucination, personalization, and deliverability — and fail-closes anything below bar.

04

Replayable

Every run is recorded and replays identically. Reproducible, not a one-off magic trick.

Black-box AI SDR
Glass Box
"Trust the output."
Watch every source it pulled.
Hidden reasoning.
Every decision logged + replayable.
Open-ended spend.
Hard cost ceiling per run.
Hallucinations you find in your CRM.
Hallucinations caught before send.
Can't show it to your CISO.
Built to be audited on day one.
You're not buying an AI SDR. You're installing a governed system with a visible audit trail.
// 04 — Sound familiar?

Your CRM is full of revenue nobody has time to work.

Inbound from companies under 100 employees. Segments too small to staff a rep against. Long-tail demo requests from regions you haven't translated for. Old MQLs that went quiet. Right now, someone on your team is choosing which of these to ignore — every week. Those leads don't stay warm forever.

Most teams actively work a fraction of their inbound — the rest is unworked pipeline you already paid to generate.

// 05 — How it works

Score → research → draft → grade → hand off.

The same engine, in language you can repeat to your CFO. Cheap models for cheap steps, top models only where reasoning matters.

01

Prioritize

Scores every lead against your past wins, so the best-fit dropped leads get worked first.

02

Research

Fans out to live sources — news, filings, LinkedIn, tech stack — and builds a sourced brief.

03

Draft

Writes a personalized multi-touch sequence from the researched hooks, in your voice.

04

Grade

A separate agent checks for hallucination, personalization, and deliverability — and fail-closes anything weak.

05

Hand off

Delivers a sourced account brief + sequence your AE walks into discovery with. All logged, all replayable.

Orchestrated in code · per-run cost ceiling enforced · every model call annotated with what it spent and why.
// 06 — What lands in your team's hands

Real assets your AEs can use Monday.

Sourced account brief

Buying-committee map, MEDDPICC, discovery questions. Every line cited to a source.

Personalized outreach sequence

Email + LinkedIn + follow-up, graded for personalization and deliverability before it's handed over.

Executive briefing microsite

A per-account page the agent pre-fills with what it already knows about the prospect.

// 07 — The offer

Start free. Prove it in four weeks. Then build the system.

Rung 0 · Free

The Lead-Graveyard Teardown

Your stale leads, classified and diagnosed in your browser. Every claim sourced, every rejected assumption shown. The evaluation room is the sales pitch — there isn’t another one.
Run it free →
Rung 1 · Start here

The Coverage Pilot

A four-week pilot on a slice of your unworked leads. We define the eval bar with your team in week one. You watch every run. If we miss the bar, half your fee comes back. You keep the system and the data.
  • Your real backlog, worked live
  • Eval bar set with your team in week one
  • Full glass-box trace on every run
  • 50% refunded if we miss the bar
Fixed-price · 4 weeks · scoped on a call
Book a teardown review →
Rung 2 · By engagement

Revenue Architecture

The broader system: research agents, coverage, approval workflows, revenue memory, eval harnesses — designed to be inspected. Earned by pilot results, not promised before them.
Talk to Joel →
Prefer pure success-fee on a defined account list? We'll structure it that way — your call.
// 08 — Why us

Your alternatives, answered.

vs. 11x / AiSDR / Regie

They rent you a black box.

A closed contract you can't inspect, regress-test, or audit. We build the transparent version — every output source-labeled, every cost capped — and you watch it work before you sign.

vs. hiring a Director of GTM Engineering

Smart — eventually.

$300K+ loaded and 6–9 months to a first shipped agent. We cover the dropped leads now, and leave the docs and onboarding plan for that hire.

vs. using a Clay agency

Great at sequencing. Not engineers.

They won't build a hallucination harness, cost-cap your spend, or write policy that survives an audit. We do the engineering layer — we don't compete on lead-gen execution.

vs. building it yourselves

Sometimes right — and we'll say so.

We fit when your team is already loaded, you haven't shipped an agentic system end-to-end, and you're moving against a board deadline.

// 09 — Where this came from

Built for a real CRO with exactly this problem.

Glass Box started as a live engagement. The CRO of a B2B enterprise SaaS company handed over a backlog of inbound and SMB leads their SDRs couldn't reach, and asked for a way to work them faster than humans could — without the black-box risk. This is the productized version of that system.

The anchor client is named here once the program is solidified. Until then, the proof is the demo above: a live, replayable, costed run you can audit yourself. Built by Joel — years in B2B SaaS revenue operations.

// 10 — Before you ask

The honest answers.

Is this just another AI SDR vendor with better packaging?+
Every other vendor asks you to trust the output. We show you every source it pulled, every model call it made, and every dollar it spent — live, on your accounts, before you sign. If you can't audit it, we haven't built it.
How do I know it won't hallucinate or hit my brand?+
Every claim is tagged "grounded" (with a clickable source) or "inference" (honestly labeled). A separate eval agent grades every draft against a hallucination rubric your legal team approves in week one. Anything below bar never sends.
Will this spam my prospects?+
Every sequence is built from account-specific research and scored for personalization and deliverability before anything is handed to your team.
I can't pull leads off my SDRs — they need the activity.+
We don't replace your SDRs. We cover what they can't reach: the inbound under your headcount threshold, the segments too small to staff, the long tail they deprioritize every quarter. Your reps keep their named accounts.
Will this be another expensive AI experiment with unclear ROI?+
It's a four-week, fixed-price pilot with a visible cost ceiling on every run and 50% back if we miss the eval bar. You see exactly what you're buying before you commit.
What happens to the CSV I upload to the teardown?+
It never leaves your browser. The teardown runs entirely client-side — no CRM OAuth, no upload, nothing stored, human approval before any outreach. Download the JSON audit and verify every claim yourself. Bring Legal to the first call; we like it.
// Start here

Your graveyard is already talking.

The teardown will tell you which leads are still alive, why the rest died, and what a black box would have done to all of them. It’s free, it runs in your browser, and you can audit every line.